"I was born in Delhi in 1983. People who know me well say I am a fast learner, a good planner and tolerant. <br><br> "At college, I earned an MBA and, later, an executive management degree from the Indian Institute of Management. I worked for 11 years in marketing, business development, new customer acquisition and customer satisfaction for the auto, information technology and healthcare industries. <br><br> "My work experience and interests are in strategies for new businesses, brand management, sales promotions, corporate communication and event management. <br><br> "While working as a business professional, I've always had a deep passion for social causes, especially helping the less fortunate. I met a number of artisans and learned about their lives and how they were living. They created beautiful crafts by hand from materials like wood, cloth and threads, which I thought was phenomenal. <br><br> "What really moved me was that, even though this art is world-famous, the artisans were paid so little. They were earning almost nothing and yet had to make do with it to pay for rent, food, education, daily expenses and more. <br><br> "I decided to use my marketing experience to help these artisans market their crafts and assist them in earning what they deserve. I want all artisans to earn a fair livelihood so they can have happy and healthy lives. <br><br> "This is also the sole reason of why I left my previous job to start out on my own. Our artisans' should earn what their work is worth, and it is my mission to help make this happen."